Saffron Money

You work hard for your money, let's make it work just as hard for you

Saffron Money, founded by Alysse Godino, is a financial services consultancy group with the mission of helping individuals master their money, be financially healthy, and ultimately achieve financial freedom.


Money is such an integral part of our daily lives - everyday we make and spend money, most often multiple times a day. So, why is it so hard to talk about? Why is there little to no personal finance education? Why do people feel anxious when it comes to dealing with or discussing their finances? Did you know, on average more people are comfortable talking about sex than money?


I was initially inspired to create Saffron Money because I discovered that many friends and acquaintances in San Francisco and Hawaii, knew little or nothing about personal finances. As a former investment banker, this hurt my soul - so many great people not leading financially healthy or intelligent lives, and not fully maximizing their money’s potential, solely due to the lack of education and transparency in the industry. This seemed unacceptable to me. I decided to do something about it - and just like that, Saffron Money was born!


Let’s adjust the paradigm and finally learn how to master our money and be financially healthy. Everyone, regardless of how much money they have or make, can improve their financial intelligence and health, similar to how they might improve their physical health - with more informed and conscientious decisions.


Saffron Money is a highly customized full service platform based on each client’s personal journey and needs. Through multiple sessions, each client’s financial health is assessed and near-term, medium-term, and long-term financial/ personal goals (because they usually go hand in hand) are established. Then individualized plans are created to act as a roadmap for improving financial intelligence and health, which will ultimately result in clients achieving their goals! 


Plans (“roadmaps”) may include the following: 

  • Budgeting and spending plans

  • Savings plans

  • Investment education 

  • Debt consolidation and repayment

  • Tools to increase credit scores

  • Retirement education

  • and possibly much more depending on each client’s situation


Everyone is on their own personal journey, and like it or not, your money is on that journey with you.